The wellness landscape in Brooklyn is evolving with the introduction of LIFT + GLO, a collaboration between CO2Lift® and Pilote Pilates. The event emphasized the importance of oxygenation for both muscular performance and skin health, bringing together beauty insiders for a private Pilates session. Attendees learned that true radiance is a reflection of a healthy, well-oxygenated body.
CO2Lift®, a patented treatment by Lumisque Inc., is the primary technology used in this innovative wellness approach. By applying carboxy therapy topically, the treatment triggers the Bohr effect, stimulating the body to deliver increased oxygen to the skin. This leads to improved hydration, elasticity, and overall vitality, providing a science-backed alternative to traditional skincare methods.
The event took place at the elevated Pilote Pilates studio, where guests including model Juanita Pelaez and content creator Samantha Abahaa engaged in a core-focused workout. The exercises were specifically designed to increase systemic circulation, which in turn boosted the delivery of oxygen initiated by the CO2Lift® mask. This created a powerful synergy that attendees could physically feel during the session.
The evening also served as a launch for HERgevity, a movement dedicated to advancing women’s health and longevity. Nina Lato, SVP of Marketing and Retail for CO2Lift®, stated that the goal of HERgevity is to empower women to take a holistic approach to their well-being. This includes moving beyond reproductive health to address the full spectrum of female longevity and proactive care.
The Brooklyn event is the first of many planned national activations for the LIFT + GLO series. Organizers aim to continue educating women on the benefits of integrating advanced skincare science with physical movement. By building this community, CO2Lift® and Pilote Pilates are helping women prioritize their long-term health and vitality in a meaningful way.
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